August book of the month
Theme is Leadership
John C. Maxwell’s examined the different styles of leadership in this book. Maxwell outlines the traits of leadership. He states that leadership skills can be acquired. He effectively explains the difference between management and leadership. principles for inspiring, motivating, and influencing others from any type of leadership position – including as a business executive, a church leader, a teacher, or even a parent. Developing the leader within you is now a classic book on leadership that has stood the test of time and has prevailed.
Theme is Wealth
Brian Tracy drew on his thirty years of experience and knowledge to present a set of principles or “universal laws” that lie behind the success of business people everywhere, in every kind of enterprise, large and small. The initial book was was called 100 Absolutely Unbreakable Laws of Business Success. This latest volume, The 21 Success Secrets of Self-Made Millionaires, is made up of entirely new material that shows how anyone, no matter where they are in life at this moment, can become a millionaire.
June’s book of the month
Theme: is Branding
What is a “Brand?”. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).
When you hear the word “Brand” what comes to you mind? Coca Cola, Amazon, Virgin, McDonalds etc. STOP! You as an entrepreneur or business owner is the brand of your business. People will buy you first before they buy your product or services.
Jeb Blount author of “People Buy You” asked, “What is important to You as an Entrepreneur, Businessperson or Professional”.
The answer to this question will be shared at our next book club meetings. Click on the link and register.
“Your brand is the single most important investment you can make in your business”
— STEVE FORBES, EDITOR IN CHIEF OF FORBES MAGAZINE